Integrity Dental Services Appoints Todd Reed as Chief Operating Officer

05/10/24 – Duluth, GA – Integrity Dental Services, a leading national full-service dental laboratory, is proud to announce the appointment of Todd Reed as its new Chief Operating Officer (COO). This strategic hire marks a significant step in the company’s ongoing efforts to enhance operational excellence and drive sustained growth.

Todd Reed joins Integrity Dental Services with a robust background in operations management. He brings over 25 years of experience, predominantly in the automotive industry. Over the past 13 years, Mr. Reed excelled as a General Manager and Operating Partner, successfully leading all aspects of dealership operations, including sales, marketing, finance, accounting, parts, and service.

As COO, Mr. Reed will oversee Integrity Dental Services’ day-to-day administrative and operational functions. His primary focus will be streamlining operations, enhancing workflow processes, and implementing cutting-edge technologies across the laboratory network to ensure optimal efficiency and service excellence.

Commenting on his new role, Mr. Reed expressed his enthusiasm about joining the team, “I am extremely excited to join a company with such a positive and encouraging culture. I see this as a new challenge and am ready to contribute to the success and raise the bar further to bring more success to the company.”

“Bringing Todd into our team is a major win for Integrity Dental Services,” said Integrity Dental Services Founder / CEO Rob Dinker. “His proven track record of driving operational improvements and his holistic understanding of complex business functions will be invaluable as we continue to innovate and lead in the dental industry.”

Todd Reed’s appointment as COO is effective immediately. He will be based at the company’s headquarters in Duluth, Georgia.

 

For further information, please contact:

Kenneth Niquette

Email: info@integritydentalservice.com

Phone: 470-222-2902

About Integrity Dental Services:

Integrity Dental Services is a premier, full-service dental laboratory that provides a comprehensive range of high-quality dental restoration solutions, including the latest in digital dentistry. With a commitment to excellence and innovation, Integrity Dental Services strives to deliver exceptional service and support to dental professionals nationwide.

Digital smile design has made it easier than ever to create a blueprint for the desired smile.  This smile can be measured against all diagnostic information and communicated in ways that don’t exist in the analog world.   But what good is the ultimate design if you are unable to bring this smile to life with the intended tooth positions and occlusal scheme?

The design is the easy part. Execution is where cases succeed or fail.

The Gap Between Planning and Delivery

In full-arch implant cases, the most common source of frustration isn’t a flawed treatment plan — it’s a breakdown in translating that plan into reality. Surgical inefficiency in implant placement and bone contouring, or poor record taking leading to alignment errors all have their place as variable that limit our ability to bring the design to life.  A temporary conversion that isn’t validated against the original design turns the provisional phase into a guessing game. When surgery and prosthetics aren’t integrated from the start, the restoration becomes reactive, and chair time climbs accordingly. The result is a case that looks nothing like what was designed, through no fault of the design itself.

A Simple Principle That Changes Outcomes

The clinicians who deliver consistent full-arch results share one discipline: they establish the baseline before they refine anything. The goal in phase one is not to improve on the design; it’s to execute it accurately. Refinements only make sense once the original plan has been faithfully delivered. When that step is skipped, errors compound. Adjustments layer on top of deviations, and the final result drifts further from the intended outcome with every appointment.

A Workflow Built for Predictability

Consistent full-arch delivery follows a clear sequence:

  • Design for the end result first — tooth position, midline, occlusal scheme, and esthetics defined and patient-approved before surgical planning begins
  • Plan surgery around the prosthetic outcome — implant positioning that supports the final restoration, informed by CBCT and digital planning tools
  • Execute with guided precision — maintaining alignment between the surgical plan and the digital design at the time of placement
  • Validate through temporization — treating the provisional phase as a functional and esthetic checkpoint, not a correction phase
  • Deliver a final restoration that replicates the validated design — minimizing adjustments because the work was done upstream

 

Where IDS Fits In

At Integrity Dental Services, our role begins well before the final restoration leaves the lab. Through our vendor partner network, we support digital smile design collaboration, guided surgery coordination, and digital scanning integration — so the plan that gets built is one we can actually build to.

On the restorative side, our full-arch solutions — including Aventus® Zirconia, Fortis®, and TiBrid® — are engineered within a Digilog® workflow that prioritizes fit and accuracy at every step. We’ve also integrated iCam4D and MicronMapper photogrammetry technology to eliminate the guesswork in implant-level verification, giving clinicians a more predictable path from scan to seating. And because we stand behind the work we deliver, our full-arch zirconia restorations are backed by the INFINITY warranty — a lifetime guarantee that reflects our confidence in the materials, the process, and the partnership.

The value of digital dentistry isn’t just visualization — it’s the ability to make a promise to a patient and keep it. That only happens when design, surgery, and the laboratory are all working from the same blueprint.

Ready to Build a More Predictable Full-Arch Workflow?

Whether you’re placing your first full-arch case or looking to tighten up a workflow you’ve been running for years, we’d welcome the conversation. Tell us about your practice and let’s talk about how IDS can support you from planning through final delivery.

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