Integrity Dental Services Welcomes Shane Treadaway as Chief Sales Officer

Duluth, GA – July 12, 2024 – Integrity Dental Services is proud to announce the appointment of Shane Treadaway as the new Chief Sales Officer. Based at the company’s headquarters in Duluth, Georgia, Shane will lead the sales team and sales strategy, bringing a wealth of experience and a proven track record of success in the dental industry. 

 

Shane Treadaway began his career in 1993 as a dental technician and quickly ascended to leadership roles. His pioneering efforts in lab-based CAD/CAM technology and his expertise in quality control, sales, and marketing have been instrumental in driving growth and innovation. At Straumann Group, Shane held various positions, including Territory Manager, Senior Territory Manager, Core Field Sales Training Team member, Executive Territory Manager, and Regional Director. Under his leadership, the Southeast region achieved remarkable success. 

 

“I get great satisfaction from helping others succeed,” Shane said. “In my experience, when you are there for others, your own success will follow. I am excited to bring this philosophy to Integrity Dental Services and contribute to its continued growth and success.” 

 

Shane’s accomplishments include Dawson Certification, PTC Management Certification, and several published articles on digital workflows and Dr./Lab communication. He has also been recognized with numerous awards for sales growth and excellence in management.  

 

“When the opportunity presented itself for Shane to join the team at IDS, I could not allow it to pass. I have had the opportunity of working with Shane and getting to know him in our industry for years”, said Rob Dinker, Founder and CEO of Integrity Dental Services. “Seeing his growth and achievements has been nothing short of remarkable. I am very excited about the future of our sales department and new business development under Shane’s leadership!” 

 

Integrity Dental Services is excited to welcome Shane Treadaway to the team and looks forward to his innovative contributions to the company. For more information, please visit our website. www.integritydentalservice.com 

 

Contact: 

Integrity Dental Services 

Kenneth Niquette 

Chief Marketing Officer 

info@integritydentalservice.com 

Digital smile design has made it easier than ever to create a blueprint for the desired smile.  This smile can be measured against all diagnostic information and communicated in ways that don’t exist in the analog world.   But what good is the ultimate design if you are unable to bring this smile to life with the intended tooth positions and occlusal scheme?

The design is the easy part. Execution is where cases succeed or fail.

The Gap Between Planning and Delivery

In full-arch implant cases, the most common source of frustration isn’t a flawed treatment plan — it’s a breakdown in translating that plan into reality. Surgical inefficiency in implant placement and bone contouring, or poor record taking leading to alignment errors all have their place as variable that limit our ability to bring the design to life.  A temporary conversion that isn’t validated against the original design turns the provisional phase into a guessing game. When surgery and prosthetics aren’t integrated from the start, the restoration becomes reactive, and chair time climbs accordingly. The result is a case that looks nothing like what was designed, through no fault of the design itself.

A Simple Principle That Changes Outcomes

The clinicians who deliver consistent full-arch results share one discipline: they establish the baseline before they refine anything. The goal in phase one is not to improve on the design; it’s to execute it accurately. Refinements only make sense once the original plan has been faithfully delivered. When that step is skipped, errors compound. Adjustments layer on top of deviations, and the final result drifts further from the intended outcome with every appointment.

A Workflow Built for Predictability

Consistent full-arch delivery follows a clear sequence:

  • Design for the end result first — tooth position, midline, occlusal scheme, and esthetics defined and patient-approved before surgical planning begins
  • Plan surgery around the prosthetic outcome — implant positioning that supports the final restoration, informed by CBCT and digital planning tools
  • Execute with guided precision — maintaining alignment between the surgical plan and the digital design at the time of placement
  • Validate through temporization — treating the provisional phase as a functional and esthetic checkpoint, not a correction phase
  • Deliver a final restoration that replicates the validated design — minimizing adjustments because the work was done upstream

 

Where IDS Fits In

At Integrity Dental Services, our role begins well before the final restoration leaves the lab. Through our vendor partner network, we support digital smile design collaboration, guided surgery coordination, and digital scanning integration — so the plan that gets built is one we can actually build to.

On the restorative side, our full-arch solutions — including Aventus® Zirconia, Fortis®, and TiBrid® — are engineered within a Digilog® workflow that prioritizes fit and accuracy at every step. We’ve also integrated iCam4D and MicronMapper photogrammetry technology to eliminate the guesswork in implant-level verification, giving clinicians a more predictable path from scan to seating. And because we stand behind the work we deliver, our full-arch zirconia restorations are backed by the INFINITY warranty — a lifetime guarantee that reflects our confidence in the materials, the process, and the partnership.

The value of digital dentistry isn’t just visualization — it’s the ability to make a promise to a patient and keep it. That only happens when design, surgery, and the laboratory are all working from the same blueprint.

Ready to Build a More Predictable Full-Arch Workflow?

Whether you’re placing your first full-arch case or looking to tighten up a workflow you’ve been running for years, we’d welcome the conversation. Tell us about your practice and let’s talk about how IDS can support you from planning through final delivery.

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