ATLANTA, January 11, 2022- Integrity Dental Services today announced the promotion of Digital Marketing and Branding expert Kenneth Niquette to Chief Marketing Officer (CMO), effective immediately. Mr. Niquette’s experience is in Business To Business (B2B) brand marketing, advertising, and years of expertise in Dental Laboratory marketing and Dental 3D printing marketing. Niquette will report directly to Rob Dinker, CEO, and serve on the Integrity leadership team.
“Promoting Kenneth to CMO only made sense with the background and skill set he has brought to Integrity!” said Rob Dinker, CEO. “I am excited to see him expand into his new role and develop a talented core marketing team under his leadership.”
As chief marketing officer, Niquette will manage all marketing, advertising, and branding decisions for Integrity Dental Services. In this role, he will direct the Integrity brand’s strategic marketing and advertising direction. In addition, he will aid his department to establish Integrity, founded in 2019, as one of the leading dental laboratories in the US.
“I am honored to be among so many talented executives with Integrity Dental Services,” said Niquette. “I will continue to work closely with the sales team and develop new, innovative and engaging marketing strategies to share the amazing work, services, and top-notch solutions Integrity offers to the market.”
About Integrity Dental Services
Integrity Dental Services is a full-service National Dental Laboratory. Integrity offers top-notch and quality dental products and solutions to serve both the greater Atlanta, Scottsdale, and Kansas City areas.