Integrity Dental Services Accelerates Growth with Addition of General Sales Manager

ATLANTA – GA / August 9, 2022 – Integrity Dental Services, one of the leading national dental laboratories, is pleased to announce the addition of Zach Fuller as Integrity Dental Services’ new General Sales Manager. Mr. Fuller is a seasoned business growth entrepreneur with over 12 years of success and business expertise in customer growth, success, and sales.

Zach has over 12 years of professional selling within all levels of an organization in all US markets. He is passionate about establishing long-term relationships with his clients by understanding their challenges and needs to find solutions that make sense and support them. He achieves this by constantly communicating with his clients and being there to keep them no matter the circumstance or time of day. He doesn’t like the word “selling” and views his relationship with clients as assisting and helping them with their needs to build success for his clients.

Zach attended college at the University of Georgia with a bachelor’s degree in Consumer Economics. He spends his free time enjoying anything related to sports, the outdoors, or competition.

“When the opportunity presented itself to add Zach, a key player for our sales team, I felt it was a must for Integrity Dental Services,” said CEO Rob Dinker. “With his experience and background, I felt it was best for integrity and our customers to elevate our customer success and experience.”

In his previous role, Mr. Fuller was the Market Development Manager of PayPal in his role, he was responsible for supporting the overall go-to-market-strategy via individual projects and initiatives, as well as providing valuable insight and feedback for internal departments/forums. Key account acquisition, end-to-end responsibility of the sales cycle, including identifying strategic new business opportunities within a specific segment/geographical focus.

About Integrity Dental Services

Integrity Dental Services is a dental laboratory company that provides dental implant services, dental removable products, occlusal appliances, and 3D Printing. Based in Atlanta, the company also has offices in Scottsdale, AZ, and Nashville, TN. Since opening its doors in 2019, Integrity Dental has grown from one location and three employees to three locations that provide USA-made dental products to customers in over 35 states.

Digital smile design has made it easier than ever to create a blueprint for the desired smile.  This smile can be measured against all diagnostic information and communicated in ways that don’t exist in the analog world.   But what good is the ultimate design if you are unable to bring this smile to life with the intended tooth positions and occlusal scheme?

The design is the easy part. Execution is where cases succeed or fail.

The Gap Between Planning and Delivery

In full-arch implant cases, the most common source of frustration isn’t a flawed treatment plan — it’s a breakdown in translating that plan into reality. Surgical inefficiency in implant placement and bone contouring, or poor record taking leading to alignment errors all have their place as variable that limit our ability to bring the design to life.  A temporary conversion that isn’t validated against the original design turns the provisional phase into a guessing game. When surgery and prosthetics aren’t integrated from the start, the restoration becomes reactive, and chair time climbs accordingly. The result is a case that looks nothing like what was designed, through no fault of the design itself.

A Simple Principle That Changes Outcomes

The clinicians who deliver consistent full-arch results share one discipline: they establish the baseline before they refine anything. The goal in phase one is not to improve on the design; it’s to execute it accurately. Refinements only make sense once the original plan has been faithfully delivered. When that step is skipped, errors compound. Adjustments layer on top of deviations, and the final result drifts further from the intended outcome with every appointment.

A Workflow Built for Predictability

Consistent full-arch delivery follows a clear sequence:

  • Design for the end result first — tooth position, midline, occlusal scheme, and esthetics defined and patient-approved before surgical planning begins
  • Plan surgery around the prosthetic outcome — implant positioning that supports the final restoration, informed by CBCT and digital planning tools
  • Execute with guided precision — maintaining alignment between the surgical plan and the digital design at the time of placement
  • Validate through temporization — treating the provisional phase as a functional and esthetic checkpoint, not a correction phase
  • Deliver a final restoration that replicates the validated design — minimizing adjustments because the work was done upstream

 

Where IDS Fits In

At Integrity Dental Services, our role begins well before the final restoration leaves the lab. Through our vendor partner network, we support digital smile design collaboration, guided surgery coordination, and digital scanning integration — so the plan that gets built is one we can actually build to.

On the restorative side, our full-arch solutions — including Aventus® Zirconia, Fortis®, and TiBrid® — are engineered within a Digilog® workflow that prioritizes fit and accuracy at every step. We’ve also integrated iCam4D and MicronMapper photogrammetry technology to eliminate the guesswork in implant-level verification, giving clinicians a more predictable path from scan to seating. And because we stand behind the work we deliver, our full-arch zirconia restorations are backed by the INFINITY warranty — a lifetime guarantee that reflects our confidence in the materials, the process, and the partnership.

The value of digital dentistry isn’t just visualization — it’s the ability to make a promise to a patient and keep it. That only happens when design, surgery, and the laboratory are all working from the same blueprint.

Ready to Build a More Predictable Full-Arch Workflow?

Whether you’re placing your first full-arch case or looking to tighten up a workflow you’ve been running for years, we’d welcome the conversation. Tell us about your practice and let’s talk about how IDS can support you from planning through final delivery.

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